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The original trading card game, published by Wizards of the Coast since 1993. Players build decks around five colors of mana (White, Blue, Black, Red, Green) and reduce an opponent from 20 life to 0, with formats ranging from constructed Standard to the multiplayer, singleton Commander format that now drives most new-player entry.
Why It Matters
Hasbro reports MTG as its 'primary growth engine,' with $1.72B FY2025 revenue (+59% YoY). 2026 is the strongest content-faucet year in the game's history: 7 Standard-legal sets, including four Universes Beyond crossovers (Teenage Mutant Ninja Turtles, Marvel Super Heroes, The Hobbit, Star Trek) alongside three in-universe sets (Lorwyn Eclipsed, Secrets of Strixhaven, Reality Fracture). r/magicTCG has 1.01M members, the second-largest TCG subreddit after Pokémon.
1993
Magic: The Gathering launch
The first modern trading card game, created by Richard Garfield.
2025-Q4
Hasbro FY2025 results
$1.72B revenue, +59% YoY — Hasbro's 'primary growth engine.'
2026
7 Standard-legal sets
Strongest single-year content faucet in MTG history, per verified set-schedule research.
2026
4 Universes Beyond crossovers
TMNT, Marvel Super Heroes, The Hobbit, and Star Trek expand the audience beyond core MTG players.