Wizards of the Coast's branding for Magic sets built around licensed non-Magic intellectual property, such as Teenage Mutant Ninja Turtles, Marvel, The Hobbit, and Star Trek in the 2026 schedule. Since 2025, new Universes Beyond booster sets are legal in every Constructed format, Standard included, while new cards from their Commander decks are legal only in Commander, Legacy, and Vintage. Hasbro credited Universes Beyond sets, along with backlist and Secret Lair, for Magic's 59% revenue growth in 2025.